Recently Universum conducted a large study, surveying 250,000 professionals in 55 markets, to find the countries and industries with the most satisfied and loyal workers. They developed a “Global Workforce Happiness Index” which is a scoring system that combines worker satisfaction, a worker’s willingness to recommend their current employer, and their likelihood of switching jobs soon. Overall, it is a measure of a worker’s happiness with their job and career.
According to authors of the survey and various workforce experts, the high cost of recruiting and hiring today means that employers have to pay close attention to worker satisfaction and loyalty as a way to remain attractive and to reduce turnover.
According to the survey, the top countries for workforce happiness are:
Countries that scored low in the Global Workforce Happiness Index included Morocco, Nigeria, and Japan.
Examining worker happiness by industry reveals that the top five industries are:
Meanwhile, the least happy industries are: