A recent employee engagement study by TINYpulse, a company that provides a weekly survey related to how workers feel about their organizations’ culture, management, recognition, and co-workers to over 300 companies, revealed that transparency is the number one factor contributing to worker happiness. Over 40,000 workers were surveyed, and it was found that management transparency had a high correlation coefficient of .93 with employee happiness.
Since the cost of improving corporate transparency is low, many companies are increasingly using it as a tool to attract and retain top talent.
Transparency is becoming more important in the recruiting process as well. A survey of over 14,000 IT engineers by Glassdoor also found that transparency is the most valued aspect (81 percent of respondents ranked it as the highest factor) of the recruiting process, where candidates want to know the positives and negatives of the companies and jobs being considered.
Social media has played a part in driving up the value of workplace transparency. Through social networks, people are sharing a lot of information. Just as they share activities on Facebook, post photos and reviews on TripAdvisor, and rate dining experiences on Yelp, people are now reviewing jobs and companies on sites such as Glassdoor. Workplace transparency is becoming a major selling point for companies looking to recruit top talent.
According to a survey of 17,500 candidates from The Candidate Experience Awards (CandEs), a research organization that specializes in improving candidate experience, over 50 percent of candidates are likely to tell their circle of friends about their experience of finding, researching, and interviewing for a job. A growing number go even further by sharing their experiences on blogs, social media, and job sites.
Relationship with Company Prior to Researching Them
Tips on Using Workforce Transparency for Recruiting
What Job Content is Made Available to Candidates Before they Apply?
Getting recruiting right has a large impact on worker engagement, productivity and retention. With transparency being such a key element of the recruiting process from a candidate’s point of view, savvy HR organizations are developing strategies to incorporate more transparency into their sourcing plans.
“Remember job seekers want information from employers, employees and all those in the know about what it’s like to work at a company before they make a career decision.” ~Lisa Holden, Employer Engagement Manager at Glassdoor.