AT A GLANCE

  • A recent study by Universum revealed which countries and industries had the most satisfied and loyal workers, based on a scoring system that combines worker satisfaction, willingness to recommend current employer, and likelihood of switching jobs soon
  • The top countries for workforce happiness include Belgium, Norway, and Costa Rica; meanwhile, the countries that scored the lowest include Morocco, Nigeria, and Japan
  • The top industries for worker happiness include legal services and aerospace and defense, and the least happy industries include healthcare services and media and advertising

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Jan 01, 2016

Worker Happiness Around the World

Recently Universum conducted a large study, surveying 250,000 professionals in 55 markets, to find the countries and industries with the most satisfied and loyal workers. They developed a “Global Workforce Happiness Index” which is a scoring system that combines worker satisfaction, a worker’s willingness to recommend their current employer, and their likelihood of switching jobs soon. Overall, it is a measure of a worker’s happiness with their job and career.

According to authors of the survey and various workforce experts, the high cost of recruiting and hiring today means that employers have to pay close attention to worker satisfaction and loyalty as a way to remain attractive and to reduce turnover.

According to the survey, the top countries for workforce happiness are:

  1. Belgium
  2. Norway
  3. Costa Rica
  4. Denmark
  5. South Africa
  6. Austria
  7. Switzerland
  8. Greece
  9. Czech Republic
  10. Russia

Countries that scored low in the Global Workforce Happiness Index included Morocco, Nigeria, and Japan.

Examining worker happiness by industry reveals that the top five industries are:

  1. Legal Services
  2. Aerospace & Defense
  3. Educational & Scientific Institutions
  4. Insurance
  5. Technology, Hardware & Equipment.

Meanwhile, the least happy industries are:

  1. Healthcare Services
  2. Media & Advertising
  3. Tourism
  4. Engineering & Manufacturing
  5. Retail
More and more companies are deploying analytics solutions to help predict retention and correlate factors such as compensation, travel schedule, manager and demographics to understand why certain people are less engaged than others.” ~Josh Bersin, Principal at Deloitte Consulting

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