An Insight on Workforce Keywords via Web Analytics & Social Media
The below graph shows those entities with the word “workforce” tagged who have received the most likes and comments over the past year. Traditionally, changes in employment metrics and sentiment are reflected in social media. The growth for some, such as the Workforce Fairness Institute and the Singapore Workforce Development Agency, is substantial which indicates that interest in “workforce” has increased, especially as unemployment decreased after August of 2012.
Top 10 Likes/Comments for “Workforce” Tag on Facebook (as on 3/6/2013)
USA Jobs: Total Likes by Keyword Phrases
With the decline in the unemployment rate over the last few months and the improvement in the job market, workforce companies are again catching the attention of companies as seen in social media.
Google Search on Keywords “Hiring” & “Contingent” from March 2012-March 2013
Note: The number 100 represents the peak search volume
(Source: Google Trends)
Web Search Interest: “Vendor Management System” & “Managed Service Provider” (United States, 2004 – present)
In the contingent workforce industry, the phrases “Vendor Management System” and “Managed Service Provider” often go hand-in-hand, as companies seek all-around solutions for their talent management needs. This can be seen in the above graph, where web search interest in both keyword phrases often has a parallel trend, though “Managed Service Provider” on an average has a higher level of interest. With the increasing number of temporary jobs in the workforce today, it is useful to keep an eye on the level of interest companies have in relevant third-party solutions and services.
Managed Service Provider
The keyword phrase “Managed Service Provider” has a higher search volume index in the USA and the UK, as compared to the phrase “Vendor Management System”.
Related search terms similar to Managed Services in IT, Software, Model and Outsourcing have a higher search volume index in India, the UK, and South Africa. Whereas, the US, Canada and Australia are at a lower search index value.
Top news headlines reflected in the search are Market Watch, Fox Business and Reuters.
Based upon historical trends and predictive analysis, “Managed Service Provider” is expected to be above a 40-volume search index during most of the months in 2013, which will decrease at the end of the year, but bounce back in 2014.
Note: Search volume index shows interest of people accessing the web. When it is high, people are increasingly searching for that particular entity. A low search volume index indicates that users are generally reducing their search for that entity.
Vendor Management System
New York and California are the two states with the highest search volume index for the keyword phrase “Vendor Management System” in the USA.
Worldwide, India and the United States are the only countries that have a search index in vendor management software, system and process.
Based upon a trend forecast and predictive analysis, “Vendor Management System” is expected to remain below its current level of the volume search index during the remainder of the year, but it might show a steep rise during the first quarter of next year.
This means that that people will enquire and search for “Vendor Management System “online more in first quarter of 2014, indicating a possible steep rise for the keyword phrase next year.